For independent veterinary practices across the UKLet's talk about your practice

THE INDEPENDENT VETERINARY BUYING GROUP

Your practice earns the rebates.
You keep all of them.

VIP Group pays 100% of manufacturer rebates to member practices. You pay one flat monthly fee, never a percentage of your spend. We never take a cut of your money.

Keep your wholesaler No tie-in One month's notice

Founded by a veterinary surgeon.
Over 30 years in the profession.

Illustrative veterinary professionals reviewing a tablet in an independent practice
Your rebates.
Paid to your practice.
VIP MEDICINES MARGIN CHECKSee where your margin is going.
27Independent member practices
14Manufacturer partners
100%Of rebates paid to members
1 monthNotice to leave. No tie-in.

THE DIFFERENCE

Our fee doesn't grow
when your practice does.

Your practice generates the rebate. Most buying groups keep a slice of it, or charge a percentage of everything you spend. We keep none of your rebates, and our fee doesn't move when your spend does.

THE TRADITIONAL MODEL

Their margin comes first.

  • A share of every rebate you earn is retained, or you're charged a percentage of your total spend
  • The bigger your practice grows, the more the middleman takes
  • You rarely see the full rebate figures your practice generated
  • Tie-ins, minimum commitments and small print
THE VIP MODEL

Your money stays yours.

  • 100% of manufacturer rebates paid straight to your practice
  • One flat monthly fee that doesn't rise as your spend does
  • A full statement every month, every line, every manufacturer
  • No tie-in, no minimum spend. Leave on one month's notice.

If you spend more, we don't earn more. That's the whole difference.

EVERY LINE VISIBLE

Every rebate.
Every line.
Paid to you.

We collect and reconcile every manufacturer rebate across your suppliers, chase what's owed, and pay the full amount to your practice. Your fee is billed separately, so you can see exactly what you earned and exactly what you pay.

  • A full statement every month
  • Every manufacturer, every line
  • One flat fee, the same at any spend

Our largest members receive £10,000 to £25,000 a month in rebates. Every penny goes to them, not us.

NOTHING HELD BACK
REBATE STATEMENT

What you earned.
What you received.

Manufacturer rebates collected+ £4,280.00
Retained by VIP£0.00
Paid to your practice£4,280.00
BILLED SEPARATELY

One flat monthly service fee, the same whether you claim £400 or £40,000.

Illustrative example month. Your statement shows your own manufacturers and figures.

Every line visible. Nothing held back.

IN THEIR OWN WORDS

What members say

A small fixed fee rather than charging a % of our spend. He is so passionate about getting the best deals and passing all of that discount on to us.
Alex McVeyWoolton Vets, Liverpool
Great level of rebates with a flat rate management fee that means I get to keep far more than with my previous buying groups.
Chris Hall MRCVSHenley House Vets, Uckfield & Heathfield

HOW IT WORKS

See the number
before you decide.

Three steps. You keep your wholesaler and your clinical judgement.

01

Check your starting point.

The five-minute Medicines Margin Check shows where your buying terms, rebate visibility and stock deserve a closer look. No invoices needed.

02

See what you'd have kept.

Send us a year of purchase data. We reconcile it line by line and come back with what your practice would have kept over that year as a member, from your own invoices. If the figure doesn't justify it, we'll say so.

03

100% of the rebate lands with you.

We collect and reconcile every manufacturer rebate across your suppliers, chase what's owed, and pay the full amount to your practice. One flat fee. Never a percentage.

Rather talk it through? Book a discovery call with Ross

WHERE THE SAVING COMES FROM

No small group out-negotiates a big one on the identical box.

So we don't pretend to. The money is in licensed veterinary equivalents: the same active ingredients, a different label, a materially better price. That's a brand decision about what your practice stocks, not a compromise on care.

Parasiticide

MilbemaxMilprazon

Milbemycin oxime + praziquantel. Same actives, same licensed indication.

NSAID

RimadylRycarfa

Carprofen. Same active, licensed for the same use.

Antibiotic

KesiumCladaxxa

Amoxicillin + clavulanic acid. Same actives, same licensed indication.

Examples from the member price list. You take the ones that suit your practice and leave the rest.

Illustrative detail of veterinary medicines purchasing and stock review
The everyday details make the difference.

THE FOUNDER

Built by a vet
who's sat in your chair.

Dr Ross M. Kelly has spent more than 30 years in the veterinary profession. In 2008 he and Helen set up their own companion-animal practice and grew it from a team of 4 to 18 before selling in 2020 to focus on VIP.

He has negotiated directly with manufacturers on behalf of independents, and he knows what the old buying-group model quietly costs a practice, because for years he paid it himself. VIP is the group he wanted to join and couldn't find.

  • BVMS MRCVS, University of Glasgow
  • 12 years a practice owner
  • Speaker, London Vet Show
Dr Ross M. KellyVeterinary surgeon & founder, VIP Group
Book a discovery call with Ross
A changing
landscape. A clearer plan.

FOR HOUSEHOLD-PET PRACTICES

If dispensing margin comes under pressure,
what you pay for medicines matters more.

The CMA changes make reviewing your medicines economics timely. Look at purchasing and dispensing exposure separately, without assuming a particular loss or a guaranteed saving.

Read the official CMA guidance

STRAIGHT ANSWERS

The things everybody
asks first.

Something else on your mind?
Ask Ross directly

01Do I have to change wholesaler?

No. You keep the wholesaler you use now and the ordering process your team already knows. Nothing about how stock reaches your shelves changes.

02Am I locked into a contract?

No term, no minimum spend, no exit penalty. One month's notice and you're out, and you keep every rebate earned up to that point.

03Will my team have to relearn everything?

The switches are brand changes to products you already dispense, with the same active ingredients and the same licensed indications. Your clinical protocols stay exactly as they are.

04I'm already in a buying group. Can I still talk to you?

Yes. Being in a group already is the best reason to compare. Your purchase analysis shows what you would have kept last year with VIP, so you can compare it with what you receive now before you decide anything.

05What does membership cost?

One flat monthly fee, never a percentage of your spend. It stays the same whether you claim £400 or £40,000 in rebates. We explain the fee and terms alongside your purchase analysis, before you sign anything.

06What happens to the purchase data I send?

It is used for your analysis and nothing else. It is never shared with manufacturers.

NO OBLIGATION. NO HARD SELL.

Find out what you're
leaving on the table.

Start with the five-minute Margin Check. If it's worth going further, we'll show you from your own purchase data what membership is worth to your practice. If the answer is small, we'll tell you.

  • No lock-inOne month's notice, in writing, no penalty.
  • Keep your wholesalerWe're not asking you to change who you buy from.
  • We handle the adminYou approve the list; we do the rest.
  • Your data stays yoursUsed for your analysis and nothing else.